Out of the gates, two hundred have already been sold, thus marking Norton Motorcycles re-emergence from obscurity, back into the world of motorcycles, an official sell out in the U.K..
And now the classic Brit bikes (albeit, completely redesigned using high-tech cutting edge materials and modern engineering, wrapped around that familiar retro look ) are on their way to the Great White North (Canada), Japan and the United States.
It's somewhat ironic that he brand was bought by Norton Motorcycles Inc. of the US some fifteen years ago, (they spent $10 million developing models) and it tanked. Now Norton is heading back over the pond.
This guy, Stuart Garner the new owner, invested millions into buying the name from the US owners. The new Norton bikes will be produced in England at the company's headquarters at Castle Donnington.
Three models are now being produced.
They will also build the Commando 961 Sport.
Frank Melling wrote a piece for motorcycleusa.com about the International Motorcycle and Scooter Show in Birmingham, England.
"But I am a motorcyclist and I had a fantastic time. The clear, utter and outstanding #1 of the show was the Norton stand. Norton Managing Director Stuart Garner has done a fantastic job in getting Norton back to life and the new 961 Commandos really are something special. They look absolutely drop-dead gorgeous and tread the line between state of the art and classic in a truly wonderful way."
Here's a great TV report from the BBC news.
Quick history lesson. In 1898, James Lansdowne Norton set up his new motorcycle shop and the first Norton motorbike was produced in 1902. A Norton bike (pictured above) won the first ever Isle of Man TT race.